Conversas XXXIV

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  • 24 January, 2013

Conversas is a series of weekly informal meetings made so that we can get to know and discuss projects and interests.
During the event three Conversadores (those who talk at Conversas) bring something to share with the gathered group, for thirty minutes each. As the title suggests itself, Conversas (Conversations in Portuguese) aim at an equal set up from which both the Conversadores and the group should be able to profit. Events are open to all and the entrance is free.

I was a guest speaker for the XXXIV edition in Lisbon, Portugal the 23rd of January 2013 and I decided to talk about the relevance of the designer in a company. A large part of the portuguese industry has a fragil business model, without the creation of corporate products, where Design has no place. The role of the designer should become more and more preponderant, even at strategic levels, where added value creation becomes fundamental for the success of our industry.